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# Non-consumers ''already of that opinion'' will need to hear something more compelling than, “you’re wrong, you know.” | # Non-consumers ''already of that opinion'' will need to hear something more compelling than, “you’re wrong, you know.” | ||
# Non-consumers who do ''not'' believe that — there must be some — the ''last'' thing you want to admit is | # To Non-consumers who do ''not'' believe that — there must be some — the ''last'' thing you want to admit is that this might be any kind of consensus, however misconceived, that might lead them to think, “oh, so hang on: do people think port and stilton is only for crusty old men? At Christmas? I didn’t realise that. Ew.” | ||
# Current customers | # Current customers, being people we know ''do'' like port and stilton. Regardless of their comeliness, crustiness or drinking schedule, the odds are these people will be either crusty old men who are in denial, or at least regretful, about it and wishful things were otherwise. It is no more edifying for those young and sexy port drinkers who are not: they will find affront at the allegation that they are. Either way, they will think: “I had better not drink port or eat stilton any more, because people will think I am a a sexless, crusty old bugger who only comes out at Christmas if I do.” | ||
No-one likes crusty, sexless old buggers who only come out at Christmas. Except kids, and they don’t usually like stilton and won’t be allowed port, even though they would probably love it. | No-one likes crusty, sexless old buggers who only come out at Christmas. Except kids, and they don’t usually like stilton and won’t be allowed port, even though they would probably love it. | ||