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Client outreach: Difference between revisions
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[[Middle manager]]s do not so much ''have trouble seeing the wood for the trees'', as ''understanding there is a wood at all''. “All there is ''this'' tree. ''My'' tree. The one with many thin branches, supporting many fat birds, like ''me''.” | [[Middle manager]]s do not so much ''have trouble seeing the wood for the trees'', as ''understanding there is a wood at all''. “All there is ''this'' tree. ''My'' tree. The one with many thin branches, supporting many fat birds, like ''me''.” | ||
Through this prism, well insulated from the realities beyond the tree’s crown | Through this prism, one is well insulated from the realities beyond the tree’s crown. The self-involved rarely perceive the reception their communications will get once they cross that threshold and goes out into the wide world.<ref>I know, I know: “look at yourself, o weirdo, you and your one-man wiki, publishing into the void.”</ref> If you are lucky, this will be studied indifference. | ||
So first, ask: ''do we ''really'' need to communicate this to clients?'' Will [[Chicken-licken|the sky fall in on our heads]] if we do not? | |||
===Is [[bulk email]] the right way to do it?=== | |||
Assume that, despite robust challenge and respectful [[escalation]] to the head of [[compliance]] the conclusion remains that yes, this really is significant enough to draw to every client’s attention. Then ask: okay, that being the case, do you really want to do that by spam? Now here ther size and public orientation of your business will be determinative. If you are a retail bank | |||
{{sa}} | |||
*[[Email]] | |||
*[[Dear Client]] | |||
*[[Please be advised]] | |||