Revenue projection

So much easier claimed than proven. And it is remarkable how credulous a business unit will be to the fantastical claims of sales about the untold riches from this unknown client that will materialise the moment we conclude this poorly conceptualised and apparently non-sensical transaction despite its apparent complete absence of commercial utility for any party other than sales (and the CEO, who, apparently, is very keen to ensure it happens.

See also

• backtesting - a similar kind of snakeoil once peddled by the salespeople.