Drills and holes

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We don’t want to sell you Life Insurance . . we want you to know and have what life insurance will do. A 1/4 million drills were sold last year: no one wants a drills and holes. What they want is the hole.

—The Manhattan Mutual Life Company advertisement, Manhattan Kansas, 1946

See also

• Systems theory
• End-to-end principle
• IT strategy
• The Nature of Technology: What it is and How it Evolves