Net promoter score

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Usually taking the form of a survey question along the lines “on a scale of 1-10, how likely are you to recommend us to a friend or colleague?” the net promoter score is a device, recognised by those who know, to measure meaningful client loyalty likelihood or client referrals, recommendations, and repeat business. The aggregate data spinning of an NPS question is considered, by those who know, as a good tool for forecasting business grown than health of one’s brand.