Net promoter score
|The Devil’s Advocate™|
Usually taking the form of a survey question along the lines “on a scale of 1-10, how likely are you to recommend us to a friend or colleague?” the net promoter score is a device, recognised by those who know, to measure meaningful client loyalty likelihood or client referrals, recommendations, and repeat business. The aggregate data spinning of an NPS question is considered, by those who know, as a good tool for forecasting business grown than health of one’s brand.
But, when you have been inundated with NPS questionnaires for anything from yeast extract to the London Underground (like, is there an alternative?) just how likely you are to recommend an asset manager, insurance company, debt collection agency, or broker-dealer it is hard to say, though, if that score is more than a tepid 4, difficult to believe.