You can lead a horse to water
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Office anthropology™
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It is one thing designing an order-of-magnitude-better, revolutionary app; quite another to get it through the Hunger Games experience that is procurement and information security clearance — budget 18months in spent time and five to ten years off your life — but all that pales into infinitesimal irrelevance compared with the task, once installed on the desktops, of getting any lawyers to use it.
This presents a further hurdle to tech implementation, seldom spoken of but every bit as gruesome. For if take-up is not immediate and universal, in an obscenely short period of time, some officious twerp from the operating office will be along with a clipboard asking why no-one is using it, whether it is really value for money, and threatening to off-board it before quarter end. This is the dilemma: before you buy it, legaltech is the promise of innovation, performative thought-leadership and digital prophecy. After you’ve bought it, legaltech is an operating cost. An operating office is attracted like a moth to both, so they turn out to be symbiotic. Our metaphor of the bucket painters refers.
The polishing team say, “we take the bucket, polish it, and give it to the priming team.”
The priming team say, “we take the polished bucket, prime it, and give it to the painting team.”
The painting team say, “We take the primed bucket, paint it, and give it to the drying team.”
The drying team say, “we take the painted bucket, dry it, and give it to the stripping team.”
The stripping team say, “we take the dry bucket, strip it, and give it to the polishing team.”
Unless it is a management-sanctioned monitoring or measuring tool, like time recording of document management, in which case you can guarantee noone will use it, but the middle management ouija board will bloody-mindedly persist with it in the face of utter failure — that is, if it really is user productivity booster —a formatting fixer, or a deltaview application, management will quickly implement a use monitoring process with the express goal of concluding noone is using the software, so it can be junked in a cost saving drive.