Design principles

The Devil’s Advocate™ →Go uptown In which the curmudgeonly old sod puts the world to rights. Index — Click ᐅ to expand: The Devil’s Advocate Tell me more Sign up for our newsletter — or just get in touch: for ½ a weekly 🍺 you get to consult JC. Ask about it here.

• Know your purpose
• Amplify signal, minimise noise
• Know your client ↔ Be personal
• Have excellent data

Antifragile

• Be sceptical of models ↔ Don’t tick boxes ↔ watch out for proxies. Don't confuse simplistic models with simplicity.
• Decomplicate ↔ reduce complexity: do few things well, rather than everything fairly.
• Be antifragile