Yogababble
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Yogababble
/ˈjəʊɡə ˈbab(ə)l/ (n.)
Spiritualistic virtue signalling, but in its way less odious, however punchable the person uttering it — it lacks the sheen of passive aggression — yogababble is a genus of business communication confected out of buzzwords that once belonged to hippies. It fulfils the twin aims of (a) concealing a want of intellect and (b) masking vacuity with a string of á la mode expressions — you know what the JC thinks about fashionable ideas — the real wizardry of which is their facility for jumbling ideas which, taken alone, are transparent nonsense, but can be pressed and kneaded together to form an amorphous kludge which might — just might — be profound.
Crypto and blockchain offer great new vistas for yogababble expansion.
Sample quote from the original yogababbler, Adam Neumann, once of profoundly yogababbly organisation WeWork:
“Anybody that wants to be something greater than themselves, that understands that bringing meaning and intention into work and bringing those two things together, is a member of the “we generation”, and the money tends to follow.”
And the law suits and, one quietly hopes, jail time.
Excellent article about yogababble by Scott Galloway, who invented the term, including a Yogababble index — here.