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[[Alpha]], ''[[α]]'', is one of the {{tag|Greeks}} - the ''first'' of the {{tag|Greeks}} -  a {{tag|buzzword}} beloved of unimaginative derivative salespeople and second-rate {{tag|hedge fund}} managers and hence was much abused in the run up to the great financial crash of 2008. Like many financial buzzwords, it is derived from a technical term in portfolio management theory which does actually mean something, though through long misuse in the hands of such charlatans the original, literal meaning has fallen almost completely out of use.   
[[Alpha]], ''[[α]]'', is one of the {{tag|Greeks}} - the ''first'' of the {{tag|Greeks}} -  a {{tag|buzzword}} beloved of unimaginative derivative salespeople and second-rate {{tag|hedge fund}} managers and hence was much abused in the run up to the great financial crash of 2008. Like many financial buzzwords, it is derived from a technical term in portfolio management theory which does mean something, though through long misuse the original, helpful meaning has mostly fallen out of use.   


In a technical sense, [[alpha]] is a measure of market outperformance: it gauges the variance of a portfolio’s performance over the market average, or "[[beta]]". An investment manager’s [[alpha]], therefore, is the added value that manager brings you that you would miss out on if you just invested in the [[benchmark]].  
In a technical sense, [[alpha]] is a measure of market outperformance: it gauges the variance of a portfolio’s performance over the market average, or "[[beta]]". An investment manager’s [[alpha]], therefore, is the value that manager adds that you would miss out on if you just invested in the [[benchmark]].  


Hence why it’s so popular in enhanced acronyms, tending as they do to be a means of hawking a new products, which one likes to imply will be better than everything else out there. [[Alpha]] is thus a catch-all {{tag|buzzword}} which more or less stands for “really cool”. And when have you ever known a salesman not to think his product is really cool? Also, it’s a vowel, and you need lots of vowels to make good acronyms.  
But when you’re a salesperson, it’s easier than that. [[Alpha]] is just a catch-all {{tag|buzzword}} meaning “really cool”, which is why it’s so popular in new product acronyms: you know, ''Tactically [[Enhanced]] [[Alpha]] Receipts'', or ''TEARs'', which you can be assured you’ll eventually be in if you fall for a ruse as crappy as that. Also, it’s a vowel, and you need vowels to make good acronyms.  


===The love-hate relationship between [[Alpha]] and [[Vega]]===
===The love-hate relationship between [[Alpha]] and [[Vega]]===
All this talk of [[Greeks]] brings to mind the critical distinction between [[alpha]], [[beta]] and [[vega]]. Strictly speaking, the measure of [[alpha]] excludes the amplifying effects of [[leverage]] (borrowing to invest in the strategy, magnifying profits and losses of a dollar invested). [[Leverage]] increases the volatility of portfolio returns. But volatility is measured by [[vega]], not [[alpha]]. While fund managers, particularly rubbish ones, are keen on conflating these two, they are, in fact, very different.
All this talk of [[Greeks]] brings to mind the critical distinction between [[alpha]], [[beta]] and [[vega]].  
 
Strictly speaking, the measure of [[alpha]] excludes the amplifying effects of [[leverage]] (borrowing to invest in the strategy, magnifying profits and losses of a dollar invested). [[Leverage]] increases the volatility of portfolio returns. But volatility is measured by [[vega]], not [[alpha]]. While fund managers, particularly rubbish ones, are keen on conflating these two, they are, in fact, very different.


For one thing, it’s much easier to create [[vega]]: anyone and, indeed, everyone can: you simply introduce [[leverage]]. (Have a [[mortgage]] on your house? congratulations; you’ve generated [[vega]]).  
For one thing, it’s much easier to create [[vega]]: anyone and, indeed, everyone can: you simply introduce [[leverage]]. (Have a [[mortgage]] on your house? congratulations; you’ve generated [[vega]]).  

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