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Commercial imperative: Difference between revisions
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===Why merchants transact=== | ===Why merchants transact=== | ||
Every merchant enters into a {{t|contract}} with a commercial aspiration; that all going well, that contract will yield some kind of ''benefit''. That is it; that is the ''[[Causa sine qua non|sine qua non]]'' of entering into ''any'' [[commercial contract]]: you hope that, over time, it will help you will make money. Lots of money. If you do not, it is a dud {{t|contract}}. You should dispense with it.<ref>By terminating it on notice, rather than by exploiting legal drafting, needless to say.</ref> | Every merchant enters into a {{t|contract}} with a commercial aspiration; that all going well, that contract will yield some kind of ''benefit''. That is it; that is the ''[[Causa sine qua non|sine qua non]]'' of entering into ''any'' [[commercial contract]]: you hope that, over time, it will help you will make money. [[prime directive|Lots of money]]. If you do not, it is a dud {{t|contract}}. You should dispense with it.<ref>By terminating it on notice, rather than by exploiting legal drafting, needless to say.</ref> | ||
Assuming you have not nixed it, we can assume your {{t|contract}} is yielding you a great benefit. Let’s call that benefit “X”. | Assuming you have not nixed it, we can assume your {{t|contract}} is yielding you a great benefit. Let’s call that benefit “X”. | ||