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	{{a\|devil\|[[File:~~Coronavirus emoji~~.jpg\|450px\|thumb\|center\|Step this way, madam]]}}It doesn’t take much time listening to Dale Carnegie, Robert Cialdini or or Rory Sutherland to grasp that ''how'' you say something can be be just as important as ''what'' you say. This is hardly news: {{br\|How to Win Friends and Influence People}} was published 85 years ago.		{{a\|devil\|[[File:wear a mask.jpg\|450px\|thumb\|center\|Step this way, madam]]}}It doesn’t take much time listening to Dale Carnegie, Robert Cialdini or or Rory Sutherland to grasp that ''how'' you say something can be be just as important as ''what'' you say. This is hardly news: {{br\|How to Win Friends and Influence People}} was published 85 years ago.

	But nor does it take much time reading modern commercial contracts to see that they proven stoutly resistant to its charms. Legal drafting is habitually fastidious, over-particularised and ''logical'' at the expense of being what Sutherland calls ''psycho''-logical.		But nor does it take much time reading modern commercial contracts to see that they proven stoutly resistant to its charms. Legal drafting is habitually fastidious, over-particularised and ''logical'' at the expense of being what Sutherland calls ''psycho''-logical.