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Disintermediation: Difference between revisions
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}}The very promise of the digital revolution. A distributed network whose design cleaves to the [[end-to-end principle]] promises its users the ability, never before possessed, to reach one’s clients, friends, relations, countrymen, lovers, fighters, haters — in short, ''anyone'' — costlessly. | }}The very promise of the digital revolution. A distributed network whose design cleaves to the [[end-to-end principle]] promises its users the ability, never before possessed, to reach one’s clients, friends, relations, countrymen, lovers, fighters, haters — in short, ''anyone'' — costlessly. | ||
Suddenly, a generation of aspiring novelists could publish their ''bildungsromane'' direct into the colossal, cruel teeth of a world suddenly drowning in the sodding things, without the reality-dosing filter of a publisher to save them from those wasted, sequestered months. From nowhere middle-aged men | Suddenly, a generation of aspiring novelists could publish their ''bildungsromane'' direct into the colossal, cruel teeth of a world suddenly drowning in the sodding things, without the reality-dosing filter of a publisher to save them from those wasted, sequestered months. From nowhere middle-aged men could atone for the profligacy with which they wasted their own productive years by composing, recording, mixing, master and distributing their own dreary pop songs to the studied indifference of every soul on this barren crag of rock, including their own immediate families, not that they’re bitter or anything,<ref>I refer to none other than [[Dangerboy]], of course.</ref> and have them at least ''sound like'' real pop music. Suddenly, maverick reality TV hosts could hot-wire their self-absorbed political aspirations into the consciousness of a nation, unfiltered by the agency of advertising, or the mediation of a traditional political party. | ||
This was, for those at the wrong end of the [[agency problem]] — a class of people generally called “[[client]]s” —a moment of beatific liberation, until it became clear that the same barrier whose collapse allowed them into this lush meadow of direct market access allowed ''every other bastard'' in too. This turned said lush meadow into a [[Tragedy of the commons|tragic]] [[digital commons]].<ref>There wasn’t ''meant'' to be any “tragedy” in the [[digital commons]], of course. But it turns out the scarce resource is not supply-side bandwidth — the good people at Amazon Web Services have got our backs on that — but demand-side ''attention and money''.</ref> Chris Anderson’s [[The Long Tail: Why the Future of Business Is Selling Less of More|long tail]] morphed into a ghoulish chem-trail of worthless pap that ''no-one'' wanted to buy. | This was, for those at the wrong end of the [[agency problem]] — a class of people generally called “[[client]]s” —a moment of beatific liberation, until it became clear that the same barrier whose collapse allowed ''them'' into this lush meadow of direct market access allowed ''every other bastard'' in too. This turned said lush meadow into a [[Tragedy of the commons|tragic]] [[digital commons]].<ref>There wasn’t ''meant'' to be any “tragedy” in the [[digital commons]], of course. But it turns out the scarce resource is not supply-side bandwidth — the good people at Amazon Web Services have got our backs on that — but demand-side ''attention and money''.</ref> Chris Anderson’s [[The Long Tail: Why the Future of Business Is Selling Less of More|long tail]] of hopeful aspiration — a supply for every demand; a demand for any supply! — morphed into a ghoulish chem-trail of worthless pap that ''no-one'' wanted to buy. The world was awash in quadrophonic noise. | ||
[[Agent]]s were suddenly back in style again, only now branding themselves as “[[software as a service]]” and similarly unintuitive things. In [[Financial service|financial services]], as Jane Seymour might have put it, they never went out. | [[Agent]]s were suddenly back in style again, only now branding themselves as “[[software as a service]]” and similarly unintuitive things. In [[Financial service|financial services]], as Jane Seymour might have put it, they never went out. | ||
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But, sir, ''how'' shall we disintermediate? | But, sir, ''how'' shall we disintermediate? | ||
And, lo, businesses sprung from the fertile soil of that lush meadow, to ''intermediate'' the ''disintermediation''. Legal process outsourcers; [[management consultants]], providers of [[software as a service]], and a secondary wave of specialisms to police this new brand of intermediaries: ''more'' [[management consultant]]s, ''more'' [[negotiator]]s, professional advisers, [[internal audit]]ors, procurement specialists, negotiators, [[software as a service]] providers to help ''implement'' [[software as a service]]: | And, lo, businesses sprung from the fertile soil of that lush meadow, to ''intermediate'' the ''disintermediation''. Legal process outsourcers; [[management consultants]], providers of [[software as a service]], and a secondary wave of specialisms to police this new brand of intermediaries: ''more'' [[management consultant]]s, ''more'' [[negotiator]]s, professional advisers, [[internal audit]]ors, procurement specialists, negotiators, [[software as a service]] providers to help ''implement'' [[software as a service]]: the circle was complete, and a reflexive gravy train. | ||
{{sa}} | {{sa}} | ||