Influence: The Psychology of Persuasion: Difference between revisions

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{{a|book review|}}In his seminal book on the psychological techniques of persuasion, {{br|Influence: The Psychology of Persuasion}}, psychologist {{author|Robert Cialdini}}’s lists 6 types of persuasion.  
{{a|book review|}}In his seminal book on the psychological techniques of persuasion, {{br|Influence: The Psychology of Persuasion}}, psychologist {{author|Robert Cialdini}}’s lists 6 types of persuasion.  
*'''[[Reciprocity]]''': Which in turn boils down to a freebie. The classic example being the free flower from the Hari Krishna at the airport so pleasingly lampooned in ''[[Airplane!]]'' The idea is if you receive a gratuity, regardless of how insignificant, you feel morally obliged to reciprocate, (in the context of sales by purchasing the product).
*{{reciprocity capsule}}
*'''[[Commitment]]''' and '''[[consistency (influence)|consistency]]''': {{commitment capsule}}  
*'''[[Commitment]]''' and '''[[consistency (influence)|consistency]]''': {{commitment capsule}}  
*'''[[Authority (influence)|Authority]]''': We are more susceptible to following instructions from people in a putative position of authority. As to this see the Milgram experiments etc.
*'''[[Authority (influence)|Authority]]''': We are more susceptible to following instructions from people in a putative position of authority. As to this see the Milgram experiments etc.

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