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Law firm seminar: Difference between revisions
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After all, what is good for ''us'' is good for ''you'': if the lords of our profession declare that every member ''must be spoken at'' on topics of professional advancement, for an aggregated period each year — and, okay, they don’t really, any more, but this hasn’t stopped the military industrial complex of law firm seminars — this the chance for those speaking ''to do a bit of marketing''. Sell yourselves, friends. ''PLEASE''. Transport me, for an hour, away from my [[tedious]] mortal shell. Telescope me into a wondrous new world where I am piqued, thrilled, bettered and, mostly, ''entertained''. | After all, what is good for ''us'' is good for ''you'': if the lords of our profession declare that every member ''must be spoken at'' on topics of professional advancement, for an aggregated period each year — and, okay, they don’t really, any more, but this hasn’t stopped the military industrial complex of law firm seminars — this the chance for those speaking ''to do a bit of marketing''. Sell yourselves, friends. ''PLEASE''. Transport me, for an hour, away from my [[tedious]] mortal shell. Telescope me into a wondrous new world where I am piqued, thrilled, bettered and, mostly, ''entertained''. | ||
Brexit and Beyond: there is ''so'' much scope for levity here. Put Dominic Cummings in a Buzz Lightyear outfit! Something! | ''Brexit and Beyond'': there is ''so'' much scope for levity here. Put Dominic Cummings in a Buzz Lightyear outfit! ''Something''! ''Any''thing! | ||
So, some thoughts as we go: | So, some thoughts as we go: | ||
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''Encourage'' questions. Get a dialogue going — dialogue equals engagement — but realise that, in doing so (i) you may wander off your own agenda (and this may be no bad thing, if your agenda is as dull as it is likely to be) and (ii) you may get random questions about things you don’t expect, ''especially if you have a dull agenda'', since no one will have been paying attention, and they may be asking questions just out of politeness, and to reassure you that the hour you have just spent was not quite as wasteful for everyone as it in fact has been. Whatever you do, don’t ''ever say, “well, I’m not an expert, but —”. '' | ''Encourage'' questions. Get a dialogue going — dialogue equals engagement — but realise that, in doing so (i) you may wander off your own agenda (and this may be no bad thing, if your agenda is as dull as it is likely to be) and (ii) you may get random questions about things you don’t expect, ''especially if you have a dull agenda'', since no one will have been paying attention, and they may be asking questions just out of politeness, and to reassure you that the hour you have just spent was not quite as wasteful for everyone as it in fact has been. Whatever you do, don’t ''ever say, “well, I’m not an expert, but —”. '' | ||
===In a nutshell: you are marketing ''yourself''. Be someone your clients would want to spend time with=== | |||
Remember what ''your audience'' wants and what ''you'' want, and be careful not to ''invert'' them. What your audience wants is to be entertained, first, and enlightened, second — but enlightenment, not entertainment, is the optional extra. An audience will not begrudge an entertaining hour, even it learns nothing. It will ''deeply'' resent an hour of needless [[tedium]]. What *YOU* want is for your audience to think: hey she’s pretty neat. She’d be fun to work with (first) and hey — she knows tons about the regulatory environment post Brexit (second). She is definitely who I will call! | Remember what ''your audience'' wants and what ''you'' want, and be careful not to ''invert'' them. What your audience wants is to be entertained, first, and enlightened, second — but enlightenment, not entertainment, is the optional extra. An audience will not begrudge an entertaining hour, even it learns nothing. It will ''deeply'' resent an hour of needless [[tedium]]. What *YOU* want is for your audience to think: hey she’s pretty neat. She’d be fun to work with (first) and hey — she knows tons about the regulatory environment post Brexit (second). She is definitely who I will call! | ||
{{sa}} | {{sa}} | ||
*[[Continuing professional development]] | |||
*[[Tedium]] | *[[Tedium]] | ||
*[[Magic circle law firm]] | *[[Magic circle law firm]] | ||
*[[Private practice lawyer]] | *[[Private practice lawyer]] | ||
{{ref}} | {{ref}} | ||