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Law firm seminar: Difference between revisions
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Of ''course'' it is hard, since legal discourse has been beaten into you, but ''try not to speak like a lawyer''. Don’t speak the way you draft. (Come to think of it, don’t ''draft'' the way you draft). Say less, perform more. Build rapport. | Of ''course'' it is hard, since legal discourse has been beaten into you, but ''try not to speak like a lawyer''. Don’t speak the way you draft. (Come to think of it, don’t ''draft'' the way you draft). Say less, perform more. Build rapport. | ||
===Keep out of [[Weeds|the weeds]]=== | ===Keep out of [[Weeds|the weeds]]=== | ||
This may be the worst crime of all. Your objective is to give a high-level overview: to present issues in stark, apocalyptic terms, apt to terrify your audience into calling you, and only you as the | This may be the worst crime of all. Your objective is to give a high-level overview: to present issues in stark, apocalyptic terms, apt to terrify your audience into calling you, and only you — you are marketing, remember? — as the one respected authority on this cataclysmic risk, and thereby paying you for your sage counsel. ''You are not meant to be reading out your internal knowhow folder''. If your slides are densely packed with point font, ask yourself: “am ''I'' missing the point of my own seminar?” | ||
This ought to be a rhetorical question. | This ought to be a rhetorical question. | ||