Client communication: Difference between revisions

{{a|devil|[[File:biblical outreach.png|450px|frameless|center]]}}When engaged in the business of customer communications, whether you are a [[law firm]] composing [[Client alert|client bulletins]] and [[Law firm seminar|seminars]], a [[client outreach]] team creating mail-shots to meet financial services regulations or — ''speak it softly'': preparing [[Contract|customer contracts]] — you know, ''actual legal [[verbiage]]''<ref>While true, considering contracts as a form of client communication to be dressed up and somehow made presentable is regarded as, if not a type of mental illness, then a bridge too far, by most in the [[legal community]].</ref> — there is a lot to be said for getting your tone and presentation right.  

However much there is to be said, not much of it is habitually listened to, and those who do listen have a chance to set their communications above all the others.  

First: for your customer, ''all'' client communications are a drag. Customers do not want advertising or spam arriving unbidden in their inboxes, much less problems they didn’t even know they had. So even if they are not ''specifically'' a damage-limitation exercise, if practice, client communications ''always'' are: if you are writing to all of your customers at once, your news is either ''outright bad'' — “we’ve screwed something up” — or [[tedious|''tedious'']] — “regulations have changed and there is some stuff you need to know, say or do” — or ''annoying'' — “there is something we forgot to tell you, or we need to correct what we’ve already told you”.

Remember: if your customers care ''at all'' about your communiqué, they will care less about it than ''you'' do. Perhaps they ''should'' care, but they ''won’t''. 

With this in mind, the [[Jolly Contrarian|JC]] offers you some rules of client communication.