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===Is [[bulk email]] the right way to do it?=== | ===Is [[bulk email]] the right way to do it?=== | ||
Assume | Assume we do. | ||
Then ask: okay, that being the case, do you really want to do that by ''[[spam]]''? Now here the size and public orientation of your business will be determinative. If you are a retail bank mailing six million people about a change to the terms and conditions of their current accounts, then ''absolutely'' you want to be doing this by spam. The more spam-like the better. The main objective of client outreach to retail clients is to say, “[[look, I tried]]”.<ref>Cynics might say this is really means “no bulk communication to retail clients is ever that important.” There is an element of truth to that.</ref> | ''Then'' ask: okay, that being the case, do you really want to do that by ''[[spam]]''? Now here the size and public orientation of your business will be determinative. If you are a retail bank mailing six million people about a change to the terms and conditions of their current accounts, then ''absolutely'' you want to be doing this by spam. The more spam-like the better. The main objective of client outreach to retail clients is to say, “[[look, I tried]]”.<ref>Cynics might say this is really means “no bulk communication to retail clients is ever that important.” There is an element of truth to that.</ref> | ||
If you are an [[investment bank]], your clients will pay you revenue in the hundreds of thousands or millions a year. If something is important enough to tell a million dollar client, it is worth doing in person. Have your sales people [[Talk, don’t email|call]]. This is called [[relationship management]]. | If you are an [[investment bank]], your clients will pay you revenue in the hundreds of thousands or millions a year. If something is important enough to tell a million dollar client, it is worth doing in person. Have your sales people [[Talk, don’t email|call]]. This is called [[relationship management]]. | ||