Predictably Irrational: The Hidden Forces that Shape Our Decisions: Difference between revisions

Predictably Irrational: The Hidden Forces that Shape Our Decisions (view source)

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 Uri Gneezy and Aldo Rustichini’s investigation into whether late pickup fees on parents at a daycare centre would be effective deterrent, and which concluded quite the opposite, is interesting:
-{{quote|“Before the fine was introduced, the teachers and parents had a social contract, with social norms about being late. Thus, if parents were late — as they occasionally were — they felt guilty about it — and their guilt compelled them to be more prompt in picking up their kids in the future. But once the fine was imposed, the daycare centre had inadvertently replaced the social norms with market norms. Now that the parents were ''paying'' for their tardiness, they interpreted the situation in terms of market norms. In other words, since they were being fined, they could decide for themselves whether to be late or not, and they frequently chose to be late.”}}
+{{quote|{{ariely daycare quote}}}}
 but even here others have done a better job: {{author|David Graeber}}’s {{br|Debt: The First 5,000 Years}} puts that observation in much better context to much more powerful effect.