Why your job is safe

From The Jolly Contrarian
Jump to navigation Jump to search
The JC pontificates about technology

An occasional series.

Goldman’s data wizards predicted this:
We actually got this:
A likely sporting outcome according to Google a couple of years ago
A likely sporting outcome according to Google yesterday
Nice one, Amazon

Index — Click ᐅ to expand:

Get in touch
Comments? Questions? Suggestions? Requests? Sign up for our newsletter? Questions? We’d love to hear from you.
BREAKING: Get the new weekly newsletter here Old editions here

An occasional running series intended to pose the question: when will Adam Curtis’ assertion that the vaunted predictive power of big data is a “modern ghost story”.

Your job is safe as long as:

  • Those splendid data-wizard brainboxes at Goldman Sachs can get their predictions this wrong ==>
  • Google thinks this ==> is a sensible win prediction for a cricket match.
  • Or, for that matter, this ==>
  • Microsoft’s auto-correct for “bhusiness” suggests “bushiness” but not “business”.
  • Android voice recognition interprets “Richard Strauss” as “Richard’s trouser”.
  • Amazon can send push notification to a customer with adult children and no car, about whom it has 25 years of rich data, guessing that he would like a new car-seat

See also