Yogababble

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The snippy guide to financial services lingo.™
backpfeifengesicht, yesterday.


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Like virtue signalling but less odious because it lacks the sheen of passive aggression, yogababble is a genus of business communication confected out of buzzwords. It fulfils the twin aims of (a) concealing the want of intellect in the yogababbler by (b) masking his vacuity with a string of á la mode expressions — you know what the JC thinks about fashionable ideas — the real wizardry of which being the facility for jumbling ideas which, taken alone, are transparent bullshit, but, when pressed and kneaded together form an amorphous kludge which might — just might — be profound.

Sample quote from the original yogababbler: “Anybody that wants to be something greater than themselves, that understands that bringing meaning and intention into work and bringing those two things together, is a member of the “we generation”, and the money tends to follow.

Excellent article about yogababble by Scott Galloway, who invented the term, including a Yogababble indexhere.

See also