Effect
An effect is, always, a noun. One may speak of the rainbow effect', special effects or, if one is a fan of the electric guitar, an effects pedal like Ibanez’s Let me Google that for you or Jim Dunlop’s Let me Google that for you Wah.
Put those two puppies together: now that’s an effect.
But one must not use effect as a verb, even as a space-filler, however clamorously your inner articled clerk implores you to. “Effect” is the weakest verb in the English language. Whatever you are intending to “effect” is almost certain to be a nominalisation of a stronger, better verb; one better suited to the task you have in mind.
Why say “effect the conversion of shares” when you mean “convert the shares”?
Why say “effect the delivey of a notice” when you mean “deliver a notice”?
Why say “effect the butchery of a perfectly good sentence” when you mean -
Well, you get the point.
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