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===The [[Coronavirus]] mask example=== | ===The [[Coronavirus]] mask example=== | ||
A simple example: say you want to ensure all your customers to wear face masks in your shop, by means of a sign.<ref>The [[JC]]’s aversion to signs, which are by their nature cowardly, passive-aggressive and hectoring means of influencing behaviour, but still. | A simple example: say you want to ensure all your customers to wear face masks in your shop, by means of a sign.<ref>The [[JC]]’s aversion to signs, which are by their nature cowardly, passive-aggressive and hectoring means of influencing behaviour, but still.</ref> | ||
Now, firstly, your object here is ''not'' “to prevent bare-faced customers coming into your shop”. You could achieve ''that'' by locking the door. If no-one comes in your shop there is no point having a door, or for that matter a shop, at all. | Now, firstly, your object here is ''not'' “to prevent bare-faced customers coming into your shop”. You could achieve ''that'' by locking the door. If no-one comes in your shop there is no point having a door, or for that matter a shop, at all. | ||
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This has all the advantages of of the the example above: it assumes compliance, imposes no condition on entry, and and allows the customer to make her own decision It also phrases its command as a negative, thereby not compelling the customer to take a single mandatory action, but rather ruling out just one course of action, but allowing the multitude of all other non-mutually exclusive possibilities. This way the customer feels maximally empowered, maximally welcomed into the shop and minimally commanded, whilst getting exactly the same message. | This has all the advantages of of the the example above: it assumes compliance, imposes no condition on entry, and and allows the customer to make her own decision It also phrases its command as a negative, thereby not compelling the customer to take a single mandatory action, but rather ruling out just one course of action, but allowing the multitude of all other non-mutually exclusive possibilities. This way the customer feels maximally empowered, maximally welcomed into the shop and minimally commanded, whilst getting exactly the same message. | ||
{{devil}} | {{devil}}{{skunkworks}} | ||
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