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This has all the advantages of of the the example above: it assumes compliance, imposes no condition on entry, and and allows the customer to make her own decision It also phrases its command as a negative, thereby not compelling the customer to take a single mandatory action, but rather ruling out just one course of action, but allowing the multitude of all other non-mutually exclusive possibilities. This way the customer feels maximally empowered, maximally welcomed into the shop and minimally commanded, whilst getting exactly the same message. | This has all the advantages of of the the example above: it assumes compliance, imposes no condition on entry, and and allows the customer to make her own decision It also phrases its command as a negative, thereby not compelling the customer to take a single mandatory action, but rather ruling out just one course of action, but allowing the multitude of all other non-mutually exclusive possibilities. This way the customer feels maximally empowered, maximally welcomed into the shop and minimally commanded, whilst getting exactly the same message. | ||
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