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{{A| | {{A|hr|{{image|bb|jpg|}}}}If a name change is the best way to “reboot the franchise,” odds are the basics of the business are suspect. For better or worse, [[sales]] will forever be [[sales]]; [[trading]] resolutely [[trading]], and even dear old [[legal]] will always be [[legal]]<ref>“Office of the [[General Counsel]]” notwithstanding.</ref> — even [[marketing]], of all people, tend to stick with “[[marketing]]” — but the good people of [[personnel]] can’t help re-branding themselves. | ||
In the heady days before [[investment banking]] become an embarrassing career choice they were “[[human capital management]]”; as the {{t|dogma}} of automation began to bite they became “[[human resources]]”; as that fad, ''inshall’ah'', blew itself out, they reinvented themselves once more as some kind “directorate of [[talent acquisition]]”. Have no doubt, the most fantastical [[LinkedIn]] [[job descriptions]] will be claimed by lifers from [[personnel]]. | In the heady days before [[investment banking]] become an embarrassing career choice they were “[[human capital management]]”; as the {{t|dogma}} of automation began to bite they became “[[human resources]]”; as that fad, ''inshall’ah'', blew itself out, they reinvented themselves once more as some kind “directorate of [[talent acquisition]]”. Have no doubt, the most fantastical [[LinkedIn]] [[job descriptions]] will be claimed by lifers from [[personnel]]. | ||