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===About that “will-they-won’t-they” suspense element=== | ===About that “will-they-won’t-they” suspense element=== | ||
When telling a story, do not overlook the importance of that “suspense” element. This is what converts your story from a matter of basic arithmetic to the rollercoasting ''bildungsroman'' that will sweep all other works of the ''New York Times'' bestsellers’ list. A problem whose solution is clear to all from the outset is — ''not a problem''. Patrons will not pay to see a movie without some ''jeopardy'' in it. The audience craves an ebb and flow of fortunes, some heart-in-mouth moments, some oohs, some aahs, but culminating in a grand set-piece of | When telling a story, do not overlook the importance of that “suspense” element. This is what converts your story from a matter of basic arithmetic to the rollercoasting ''bildungsroman'' that will sweep all other works of the ''New York Times'' bestsellers’ list. A problem whose solution is clear to all from the outset is — ''not a problem''. Patrons will not pay to see a movie without some ''jeopardy'' in it. The audience craves an ebb and flow of fortunes, some heart-in-mouth moments, some oohs, some aahs, but culminating in a grand set-piece of gravity-defying [[swordcraft]]: a fragile golden bauble rescued from the broiling crater into which the deal was surely headed. | ||
Hence the psychology of professional advisory business: look for '' | Hence, the psychology of professional advisory business: ''look for unsolved problems''. If you can’t find any, ''make some up''. | ||
There is no value in a solved problem — a basic reason [[why is legaltech so disappointing|why legaltech is disappointing]] is that no sooner has it achieved its purpose, it vanishes into the [[invisible present]]. It is straightaway taken for granted. Its value evaporates like dew on a desert flower. Hence, [[legaltech]] ''never quite'' solves problems. There is no such thing as good technology. ''Good'' technology is ''[[furniture]]''. Only ''bad'' technology is technology. Hence a paradox: | |||
{{Quote|''Technology == Bad Technology''}} | |||
What do do if there are no problems? ''Make'' some. The dark art the adviser is to persuade her client that it has a problem. That may involve contorting previously-solved problems, ever-so-slightly twisting the chassis so the wagon doesn't quite seat itself on the rails any more. ''Then'' there is some valuable<ref>To the professional advisor: remember in whose eyes beauty lies.</ref> peripheral fiddling to do. | What do do if there are no problems? ''Make'' some. The dark art the adviser is to persuade her client that it has a problem. That may involve contorting previously-solved problems, ever-so-slightly twisting the chassis so the wagon doesn't quite seat itself on the rails any more. ''Then'' there is some valuable<ref>To the professional advisor: remember in whose eyes beauty lies.</ref> peripheral fiddling to do. | ||