Ask nicely: Difference between revisions

Jump to navigation Jump to search
No edit summary
Line 6: Line 6:


===The [[Coronavirus]] mask example===
===The [[Coronavirus]] mask example===
A simple example: say you want to ensure all your customers to wear face masks in your shop. Now your objective here is ''not'' to prevent bare-faced customers coming into your shop. You could achieve ''that'' by locking the door. If no-one comes in your shop there is no point having a door, or for that matter a shop, at all. Instead what do you want is as many customers as possible to come in your shop, and for them to be as as well disposed as possible towards purchasing from you, when they do, while they all wear masks.  
A simple example: say you want to ensure all your customers to wear face masks in your shop, by means of a sign.<ref>The [[JC]]’s aversion to signs, which are by their nature cowardly, passive-aggressive and hectoring means of influencing behaviour, but still.
 
Now, firstly, your object here is ''not'' “to prevent bare-faced customers coming into your shop”. You could achieve ''that'' by locking the door. If no-one comes in your shop there is no point having a door, or for that matter a shop, at all.  
 
Your object remains as it ever was, and always will be, twofold:
*''For as many customers as possible to come in your shop'', and  
*''For them to be as as well disposed towards buying from you as they can be''.
 
But your ''second-order'' object, is to comply with regulatory guidance, which is to make sure they all wear masks. Some customers might think this guidance idiotic. Others might think it essential to the continued progress of Homo Sapiens on planet Earth. It is not our goal to enter that, [[tiresome]], debate.


So how do you write your sign? Consider four means of skinning the same cat:
So how do you write your sign? Consider four means of skinning the same cat:

Navigation menu