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Net promoter score: Difference between revisions
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}}{{d|Net promoter score|/nɛt prəˈməʊtə skɔː/|n}} | }}{{d|Net promoter score|/nɛt prəˈməʊtə skɔː/|n}} | ||
A silly question | A silly question posed to your whole client base in the forlorn hope it will somehow yield a sensible answer. | ||
Usually taking the form of a survey question along the lines “on a scale of 1-10, [[how likely are you to recommend us to a friend or colleague?]]” the [[net promoter score]] is a device, recognised by [[those who know]], to measure meaningful client loyalty, the likelihood of client referrals, recommendations, and the potential for repeat business. The aggregate data spinning off an “NPS” question is considered, by [[those who know]], as a good [[proxy]] for forecasting business grown and the health of one’s brand. | Usually taking the form of a survey question along the lines “on a scale of 1-10, [[how likely are you to recommend us to a friend or colleague?]]” the [[net promoter score]] is a device, recognised by [[those who know]], to measure meaningful client loyalty, the likelihood of client referrals, recommendations, and the potential for repeat business. The aggregate data spinning off an “NPS” question is considered, by [[those who know]], as a good [[proxy]] for forecasting business grown and the health of one’s brand. | ||